jumbo wayy....AMCHI vada pav

"When the people of west can sell their burgers worldwide, when the Italians can market their pizza” So can we sell AMCHI “vada pao” says the managing director Mr Dheeraj gupta, being Inspired by the fast-food burger chain McDonald's, Gupta decided to sell Mumbai's favorite and poor man's food as a brand. He came up with the idea of branded VADA PAV,he initially started experimenting at the local stations based upon the response ,Gupta has changed the rules of business by introducing automation, packaging, a larger size, different cheese, round bread (otherwise the pav is square) and flat patties instead of round. and has grown from one outlet outside a suburban local station, to fifty two in the city.
Jumbo king's value proposition is the”HYGIENE” factor which other makers of the vada pav lacked. The name JUMBO KING is derived from the size of the snack, which is slightly bigger than the usual vada pav and packaging,

Product: vada pav with cheese, flat patties, round bread, toasted bread and so on.
Price: 8-16
Target market: people from the age group 15-30, corporate and other working people.
Jumbo King followed an exclusive franchisee model with networking and stringent quality control. With a one-time investment of Rs 15-18 lakh, the franchisee can acheive an annual revenue of nearly Rs 40 lakh, and can break even in the first three to four months. Jumbo King is not setting up any company-owned stores as the franchisee stores tend to break-even faster, To strengthen its supply chain and other logistics such as central kitchens in major cities, the company has partnered with potato suppliers from Uttar Pradesh to procure the tuber at a constant price of Rs 7.30 per kg throughout the-year as it requires 60,000 kg of potato per month (7.20 lakh kg per annum) for its Mumbai operations alone.
Mr Gupta says that the brand has a long way to go, though it has the pioneer advantage there are many business coming up in this business the recent addition is the GOLI. But jumbo king being first in queue for certain has some advantages .Mr Dheeraj believes that the real competition is not from the local brands but the international food chains and has further expansion plans in Mumbai, delhi and ahmedabad.