Do You Face The Offisial Atyachaar

Offisial Atyaachar is the superb Viral from Makemytrip.com designed by EURO RSCG, The viral is targeted at all the office goers who make a good money but are overloaded with work left with no time for themselves.They have targeted the right audience as these are the people who make their travel purchases from the website's due to lack of time and ease of internet access.

At present the websites which cater to the travel needs are yatra.com, makemytrip.com, cleartrip.com, irctc.co.in.. these are the website which have the maximum market share and in terms of brand recall its makemytrip.com and yatra.com which are leading. The reason why yatra.com has a better brand recall is due to the fact that it has an Indian name and is short.where as makemytrip offers better services and has been leading in terms of bookings for Flights.. makemytrip is very aggressive in its expansion plans and has recently added up bookings for railways through their website.The user interface is much much better and way ahead to other sites.

Its very tough for a website to build a brand as its a service and they dont have any physical existence and people cant measure their efficiency.hence it becomes very important for a website to have a great brand recall(ability to remember the website name) as this helps to drive traffic to their website, remember the "Harisadu campaign" of naukri.com. that was a cult and has become an integral part of people live that they use this word quite often to describe their bosses.even makemytrip.com is following the same lines of naukri.com and has used humour appeal and tapping in the right emotion of the offisal atyaachar which an office goer faces..

Back to Offisail atyaachar The video and the lyrics are amazing and apt to any office setting, they have used right props and word,,.This viral other than playing on internet has a website for the people who are frustrated with their work and bosses, users can get cool downloads,a contest where in they can give funny names to their boss, this campaign was run offline in Delhi at a popular mall where users were given base ball bats and a office setting , The contestants can break those computers and office furniture showing their anger against their boss, :)
Thats sounds so cool....every one has a self within ready to fire the bosss.. check out the website @
http://www.offisialatyachaar.com/