Naukri.com, part of the Info edge group which has its business operation in many online ventures.Jeevansaathi.com,policybazaar.com,shiksha.com to name a few, these are the very few online ventures in India which have succeeded and are doing good, the reason for its success is due to their careful selection of brand elements,operational efficiency and first mover advantage.
They have a great brand recall in all the domains which it operates and it is very important for a website to have a great brand recall as this is the only thing which can be their USP, that is how easily are customers able to remember the name of the particular website.Online companies are very careful while choosing the domain name as this is their face or office address, Now info edge group is very smart at this as all their domain names start with Indian names or are in words that a common man uses like Naukri for a Job and for matrimonial its jeevan saathi, they try to use phrases which a common can easily relate to the purpose of the website and there by the brand recall is enhanced..and also the word of mouth becomes easy for a simple name.
naukri.com has many line extensions catering to different job markets or different customers based on the users current job. like Firstnaukri.com caters to the job aspirants who are applying for a job for the first time and the domain name is perfect and could be remembered easily by the target market and it also has some connection to naukri with its name being added in the domain name hence people can relate it to Naukri.com,the parent Brand and the trust and credibility of the parent brand can be passed on to the extension.
In an online business its very important to get the domain right as its necessary in building a great brand..
