NOu ThAs WaTs CREATIVITY iz

This is the new campaign which Pepsi has launched that is "dare for more".This ad shows the three components of earth that is the air,wind and water.These three have been shown in three adventure sports with the iconic colors of Pepsi, red white and blue,again a great idea put in by Pepsi,These ads are all brand remainders to remind them of Pepsi and people feel proud when they see that their brand has come out with such a innovative campaign.Advertisements are a medium by which they can differentiate them selves and communicate this proposition to consumers.