When was the last time you went to a post office,..? ?...some where in childhood along with your dad.... We rarely visit the post offices because of other better service providers who offer better services and also the reducing costs of telecommunication.To revitalize,The INDIAN POST that has gone for REPOSITIONING,let me give you a brief of Indian post,Its a 154 year old organization with 155000 post offices all over India, This makeover is done by O & M (Ogilvy& mather) and the management consultant is Mc-Kinsey consultants.O&M has designed a new logo,The logo has a fresh look and it has derived the wings from the old logo with strokes of yellow lines and this whole thing looks like a mail.The tag line is "GIVING WINGS TO YOUR DREAMS"
As part of their restructuring the new design will be on the signage,post boxes,sign boards,letters& uniforms,Giving the whole post departament a new look.The Telecom minister A.Raja said that this initiative was a part of their(RE)-positioning srategy in the minds of consumers carrying forward the same trust which people in the past have associated it with.As part of their restructuring it has started a host of new services like
Express parcel post retail service.
Gift parcel post services.
Logistics post in service.
Sale of gold coins,speed post call centers & International services to compete with all private players. Indian post has a great infra structure build over the years and if it can capitalize on the huge resources,with the help of IT and improved services.I'm sure it can give a tough time to all the courier companies.
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