Marketing is all about identifying particular need and satisfying the particular need , now that’s what TITAN has been doing successfully and this time they have come up with their new brand for the blind and the brand is Titan BRAILLE. Braille comes from the name of the person who invented the script for reading and understanding for the blind.
These watches are crafted with a protective liftable top cover and raised patterns on the dial and make a great aid for visually impaired people to have time on their fingertips.Titan undertook an extensive research with a group of visually impaired people from all walks of life to understand the various elements that makes the watch user friendly. The main objective was to ensure that a flawless product is available without hindering the daily routine of the user.
These watch not only satisfy the functional need, they are stylishly designed to respect and recognize the visually impaired and offer them something that adds to their personality. The watches come with a special instruction manual in Braille, which has been developed in consultation with the National Association for the Blind. This watch would be of great help to the visually challenged and Titan is also serving the society and adding up its BRAND equity
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