classics from Indian advertisement

This 1955 Brylcreem ad featuring the inimitable Kishore Kumar appeared in the pages of Filmfare. This was the time when Kishore Kumar was gaining popularity and eventually becoming the most-wanted actor of the decade, having 12 silver jubilee and three golden jubilees - one of his movies running for continuously 30 months!" and he was choosen as the brand ambassador of brylcreem,see the brylcreem advertisement then and now,see the change in the product offering,from hair cream to hair gel,the packing from a jar to a stylish new tube.Brylcreem has been the market leader in India and continuous change in product and communication mix has what kept the brand alive..

This ad came in the year 1982


This was one of the catchy ad by mahindra and mahindra
The advertisement was for targetted at niche segment who could afford the luxury to own a jeep,

Mahindra Classic
The call of the wild

Branding of "NAAPTOL.com"

Branding is all about giving name and life to your product.Choosing the brand elements is very critical component for any marketer as it is through these brand elements customer get to know your product and create a unique position in their minds,Reading through the economic times special edition(Brand equity)today, there was a full page color print of a new website "NAAPTOL.com" which fascinated me. The service they are offering is a website, where a consumer can compare the prices of products and locate the stores which offer the lowest price.These kind of websites are quite popular in U.S and the fever is catching up in India.The owner of website gets income from the stores which get listed their products as well as the commision per transaction.what I liked about this product(website) was the name that is the NAAPTOL.com.Naaptol means comparision of prices or measurement of quantity in Hindi. the brand elements has been chosen very precisely. that is
1)It is MEMORABLE,unlike the other websites in the same segment,which have names like pricescan.com,priceindia.com compared to these names naaptol is easy to remember and gets that Indian touch.
2)It is MEANINGFUL: what the site does is comparison of prices.and that's exactly the function of this website
Successful websites which provide service in India prefer to keep the name in a Indian language like baazi.com,shaadi.com,naukri.com,yatra.com.And these all have been successful in brand recall.

Will this work for BATA ? ? ?

Bata India Ltd is venturing into the direct marketing sphere with the launch of Bata Direct distribution channel. This initiative has been set up with an aim to provide branded footwear at your door step.Marcelo Villagran, managing director of Bata India Ltd, said, ''Bata Direct has been successfully adopted and implemented in other parts of the world like Columbia and Bolivia. We want to bring the same powerful concept and efficiently market quality products to consumers here in India.
"Bata Direct will commence its operations from Delhi NCR and will expand to other major Indian cities over the next few months. They have opened their first branch in Faridabad and are recruiting sales coordinators and consultants.'' This initiative will also offer men and women an opportunity to become consultants with Bata Direct. The Bata Direct system will provide its consultants with seasonal catalogues, new arrivals, world class training, and personal and professional development opportunities. Bata Direct is aimed at targeting the burgeoning direct marketing industry in India, which is slated to grow to over Rs10,000 crore by 2012, as per market reports. Over one million men and women are employed in this industry and over 300 product categories are being sold through this channel by several major brands.
Bata Direct offers a vast range of stylish and trendy footwear for men, women and children in its catalogue. On offer are some of the most popular brands such as Bata, Hush Puppies, Ambassador and Weinbrenner for men; Marie Clair, Scholl and Comfit for ladies; Power and North Star for sporty casuals; and Bubblegummers for children. How profitable would be this step to Bata ? ?. we shall wait and watch, how Bata would carry its direct marketing effort , Bata has been a market leader for many years in India but in the past few years with many foreign and Indian brands coming up, it has lost its market share to them. Would this direct marketing have the same effect of that of the psychological pricing ( Rs 999) which Bata started in India.

Are they really brand ambassadors .. ? ? ?

Dhoni’s personality can be associated to attributes like energy, youthfulness, achievement and ruggedness. And contrary to that, the personality of , Mysore sandal soap can be associated to simplicity & consistency. Recently I saw a hoarding at railway station dhoni endorsing Mysore sandal soap. I don’t understand why celebrity endorsers choose brands that are not in sync with their personality. Making a fun of their celebrity status. What happens in this case is ,that either the consumer loses the interest in the brand ,further degrade the product performance or no more admire the personality of the endorsers, contrary to this we have celebrities like aamir khan who make a vice decision while choosing the brand and stick to the brands aamir has successfully been associated with brands like TOYOTA, TITAN and latest to add is TATA SKY all these brand are market leaders in their segment and it make sense for aamir to drive a Toyota than shahrukh /dhoni endorsing a soap. I think celebrity endorser should appoint a brand advisor and consult him before choosing a brand.

NOu ThAs WaTs CREATIVITY iz

This is the new campaign which Pepsi has launched that is "dare for more".This ad shows the three components of earth that is the air,wind and water.These three have been shown in three adventure sports with the iconic colors of Pepsi, red white and blue,again a great idea put in by Pepsi,These ads are all brand remainders to remind them of Pepsi and people feel proud when they see that their brand has come out with such a innovative campaign.Advertisements are a medium by which they can differentiate them selves and communicate this proposition to consumers.

REPOSITIONING DAKIYA...... ( INDIAN POST)

When was the last time you went to a post office,..? ?...some where in childhood along with your dad.... We rarely visit the post offices because of other better service providers who offer better services and also the reducing costs of telecommunication.To revitalize,The INDIAN POST that has gone for REPOSITIONING,let me give you a brief of Indian post,Its a 154 year old organization with 155000 post offices all over India, This makeover is done by O & M (Ogilvy& mather) and the management consultant is Mc-Kinsey consultants.O&M has designed a new logo,The logo has a fresh look and it has derived the wings from the old logo with strokes of yellow lines and this whole thing looks like a mail.The tag line is "GIVING WINGS TO YOUR DREAMS"

As part of their restructuring the new design will be on the signage,post boxes,sign boards,letters& uniforms,Giving the whole post departament a new look.The Telecom minister A.Raja said that this initiative was a part of their(RE)-positioning srategy in the minds of consumers carrying forward the same trust which people in the past have associated it with.As part of their restructuring it has started a host of new services like
Express parcel post retail service.
Gift parcel post services.
Logistics post in service.
Sale of gold coins,speed post call centers & International services to compete with all private players. Indian post has a great infra structure build over the years and if it can capitalize on the huge resources,with the help of IT and improved services.I'm sure it can give a tough time to all the courier companies.

Watch for blind

Marketing is all about identifying particular need and satisfying the particular need , now that’s what TITAN has been doing successfully and this time they have come up with their new brand for the blind and the brand is Titan BRAILLE. Braille comes from the name of the person who invented the script for reading and understanding for the blind.
These watches are crafted with a protective liftable top cover and raised patterns on the dial and make a great aid for visually impaired people to have time on their fingertips.Titan undertook an extensive research with a group of visually impaired people from all walks of life to understand the various elements that makes the watch user friendly. The main objective was to ensure that a flawless product is available without hindering the daily routine of the user.
These watch not only satisfy the functional need, they are stylishly designed to respect and recognize the visually impaired and offer them something that adds to their personality. The watches come with a special instruction manual in Braille, which has been developed in consultation with the National Association for the Blind. This watch would be of great help to the visually challenged and Titan is also serving the society and adding up its BRAND equity

DIRECT----DIL SE

2^nd December 2008, I was playing some videos in the class, the whole class was having fun, suddenly mohit gets up and tells, he has to make an announcement and announces “4 people have been selected for the SGC in section A. They are harish,stalin,yogesh,sindhu”. I felt good that people trust me and finally I am into sgc. My heartful thanks to all my lovely class mates  and friends who believe me, I know I am being a bit emotional but friends believe me its direct DIL SE. Section A has always been ahead of everyone be it academics(we have 13 toppers of pgp from section A),SGC elections (we have 4 people out of 10 from section a) fun, or raising a voice and I am proud of our section. And YES we made a difference in alliance and hats off to our CR’s George, panda (arpitha J),they have been excellent leaders all through ,rather I would call them cool leaders. We have got a long way to go ahead and I am sure we’ll  always be ahead in everything (I need not explain what’s everythingJ).

and YeAh .... ... .

SECTION A rocksssssssssssssss !!!!!!

THE REAL HEROES.....

Real heroes of India are the NSG’s and the MARCOS who came to rescue to save the terrorist attacks in Mumbai.the whole nation and media is in praises of their bravery. Among the NSG’s killed we lost one of our brave soldier Major Sandeep
"Major Sandeep amar rahe", "Bharat Mata ki Jai", slogans rent the air as hundreds followed the army truck carrying the body of National Security Guard (NSG) commando Major Sandeep Unnikrishnan, who was killed in a firefight with terrorists inside the Taj hotel in Mumbai.
Students in school uniform, young and elderly men and women in hundreds, walked along as the truck wound its way from the residence of the NSG commando in Yelahanka, about 12 km from city centre, to the crematorium, about four kilometres away.
Dhanalakshmi, mother of 31-year-old Sandeep Unnikrishnan, was inconsolable. She swooned as the Karnataka police band sounded the bugle after a police gun salute marking the beginning of the last journey of her son from their residence to the crematorium.She was given medical aid as relatives consoled her. The body of Major Unnikrishnan was brought to Bangalore late Friday night from Mumbai and kept at his Yelahanka residence for people to pay their last respects.
To prevent his colleagues from getting caught in the crossfire, Sandeep told them to keep away. He was grievously injured and died on Friday. His parents hail from Kerala but Sandeep was born and brought up in Bangalore. "I lost my son in Mumbai but we are proud that he has served the country well," the father told reporters”.
I salute the bravery of major sandeep and his family.sandeep is a real hero and I’m sure he will be an example to many kids and the youth for bravery and love for the country.
JAI HIND

HEARD of it ? ? Bridal Sutra.....

Saket Chaudhary's much loved 2006 romantic-comedy Pyar Ke Side Effects provides us with some insights on why do girls want to get married and boys are usually (though not always) averse to the idea.

There's a scene in the movie where Sid (Rahul Bose) Nanoo (Ranvir Shorey) and Aamir Bashir (Kapil Sharma - Sid's brother-in-law) discuss the finer details of marriage over bottles of beer.

Kapil's observation is that girls want to get married because wedding is a beauty contest that every girl can win, as on that day her make-up, clothes, jewellery is better than rest of the girls. That day "she can be Miss World".



And Lakmé Salon's Bridal Sutra attempts to make that every girl's 'Miss World dream' come true.

I found this print ad for Bridal Sutra Looks at the Lakmé Salon ver sexy. This proves that sexiness isn't inversely proportional to the skin area covered with clothes.


Look the best on your wedding day.
Introducing Bridal Sutra looks at the Lakmé Salons.
Signature bridal make-up, hairdos and saree draping in a range of traditional, contemporary and regional styles.
Visit www.lakmeindia.com to locate a salon near you.
Call 011-26143298/0584 for further queries.
Lakmé Salon

jumbo wayy....AMCHI vada pav

"When the people of west can sell their burgers worldwide, when the Italians can market their pizza” So can we sell AMCHI “vada pao” says the managing director Mr Dheeraj gupta, being Inspired by the fast-food burger chain McDonald's, Gupta decided to sell Mumbai's favorite and poor man's food as a brand. He came up with the idea of branded VADA PAV,he initially started experimenting at the local stations based upon the response ,Gupta has changed the rules of business by introducing automation, packaging, a larger size, different cheese, round bread (otherwise the pav is square) and flat patties instead of round. and has grown from one outlet outside a suburban local station, to fifty two in the city.
Jumbo king's value proposition is the”HYGIENE” factor which other makers of the vada pav lacked. The name JUMBO KING is derived from the size of the snack, which is slightly bigger than the usual vada pav and packaging,

Product: vada pav with cheese, flat patties, round bread, toasted bread and so on.
Price: 8-16
Target market: people from the age group 15-30, corporate and other working people.
Jumbo King followed an exclusive franchisee model with networking and stringent quality control. With a one-time investment of Rs 15-18 lakh, the franchisee can acheive an annual revenue of nearly Rs 40 lakh, and can break even in the first three to four months. Jumbo King is not setting up any company-owned stores as the franchisee stores tend to break-even faster, To strengthen its supply chain and other logistics such as central kitchens in major cities, the company has partnered with potato suppliers from Uttar Pradesh to procure the tuber at a constant price of Rs 7.30 per kg throughout the-year as it requires 60,000 kg of potato per month (7.20 lakh kg per annum) for its Mumbai operations alone.
Mr Gupta says that the brand has a long way to go, though it has the pioneer advantage there are many business coming up in this business the recent addition is the GOLI. But jumbo king being first in queue for certain has some advantages .Mr Dheeraj believes that the real competition is not from the local brands but the international food chains and has further expansion plans in Mumbai, delhi and ahmedabad.

my first blog

heyy ! !
This is my first blog and i'm quiet an amteur to the marketing world,but my passion towards marketing has brought me close to this subject,marketing my view will speak about how marketers try to gain attention and target various customer touch points and communicate the value endowed to the product.

The more i understand this subject i realise that i know nothing about this subject .today the traditional marketing is no where seen except in text books.marketers are coming up with new ways to gain consumer attention and increase the wallet share of consumer.

yogesh