Will this work for BATA ? ? ?

Bata India Ltd is venturing into the direct marketing sphere with the launch of Bata Direct distribution channel. This initiative has been set up with an aim to provide branded footwear at your door step.Marcelo Villagran, managing director of Bata India Ltd, said, ''Bata Direct has been successfully adopted and implemented in other parts of the world like Columbia and Bolivia. We want to bring the same powerful concept and efficiently market quality products to consumers here in India.
"Bata Direct will commence its operations from Delhi NCR and will expand to other major Indian cities over the next few months. They have opened their first branch in Faridabad and are recruiting sales coordinators and consultants.'' This initiative will also offer men and women an opportunity to become consultants with Bata Direct. The Bata Direct system will provide its consultants with seasonal catalogues, new arrivals, world class training, and personal and professional development opportunities. Bata Direct is aimed at targeting the burgeoning direct marketing industry in India, which is slated to grow to over Rs10,000 crore by 2012, as per market reports. Over one million men and women are employed in this industry and over 300 product categories are being sold through this channel by several major brands.
Bata Direct offers a vast range of stylish and trendy footwear for men, women and children in its catalogue. On offer are some of the most popular brands such as Bata, Hush Puppies, Ambassador and Weinbrenner for men; Marie Clair, Scholl and Comfit for ladies; Power and North Star for sporty casuals; and Bubblegummers for children. How profitable would be this step to Bata ? ?. we shall wait and watch, how Bata would carry its direct marketing effort , Bata has been a market leader for many years in India but in the past few years with many foreign and Indian brands coming up, it has lost its market share to them. Would this direct marketing have the same effect of that of the psychological pricing ( Rs 999) which Bata started in India.

Are they really brand ambassadors .. ? ? ?

Dhoni’s personality can be associated to attributes like energy, youthfulness, achievement and ruggedness. And contrary to that, the personality of , Mysore sandal soap can be associated to simplicity & consistency. Recently I saw a hoarding at railway station dhoni endorsing Mysore sandal soap. I don’t understand why celebrity endorsers choose brands that are not in sync with their personality. Making a fun of their celebrity status. What happens in this case is ,that either the consumer loses the interest in the brand ,further degrade the product performance or no more admire the personality of the endorsers, contrary to this we have celebrities like aamir khan who make a vice decision while choosing the brand and stick to the brands aamir has successfully been associated with brands like TOYOTA, TITAN and latest to add is TATA SKY all these brand are market leaders in their segment and it make sense for aamir to drive a Toyota than shahrukh /dhoni endorsing a soap. I think celebrity endorser should appoint a brand advisor and consult him before choosing a brand.

NOu ThAs WaTs CREATIVITY iz

This is the new campaign which Pepsi has launched that is "dare for more".This ad shows the three components of earth that is the air,wind and water.These three have been shown in three adventure sports with the iconic colors of Pepsi, red white and blue,again a great idea put in by Pepsi,These ads are all brand remainders to remind them of Pepsi and people feel proud when they see that their brand has come out with such a innovative campaign.Advertisements are a medium by which they can differentiate them selves and communicate this proposition to consumers.