I have been a regular customer of the neighborhood pharmaceutical store and have known the owner since the past 8 years and one fine day i see a new store coming up where there was a banner offering the customers a Discount of 10 % on the purchases and i started buying from this discount store (medplus) and as days passed on the traffic in this new store increased effecting the sales of the old pharmaceutical store. now the big question is when there was a trust and a good relationship with the old store why did i stop going there...?? I think the most obvious reason is the fact that the store was offering discounts and with its pricing strategy it was getting in more customers a consumer will always look for rational benefits and how is he benefiting from it..
many U.S stores were closed due to the same story where in Walmart used to come up with a store with deep discounts and sweep the market as a result many neighborhood stores were closed down not able to compete with Walmart , in few small cities people formed groups and protested against walmart and were successful at it.. Walmart is known for its ruthless competition.. this story would follow in India also as most of the retail sector is Unorganized and Walmart would compete fiercely with Indian retail giants..for sure there would be a battle among the retailers to gain share of the pie...It's the consumer who would be gaining from all this but what about those businesses that constitute 94 % unorganized retail sector...????
Friday, June 5, 2009
Monday, June 1, 2009
Whats BING ????
Many say that BING stands for BING Is Not Google...others say it stands for But Its Not Google.
Bing is the new search engine from Microsoft replacing MSN, Microsoft has positioned BING as a decision maker rather than a search engine, Google is the market leader and has been a clear winner of search engine all over world, Google has replaced the word search. people often say that i had GOGGLED on this.This is the kind of positioning which Google has earned over years and Google stands to what it has positioned itself.. But most of the times a user is overloaded with information while he is searching and with the advertisement and unnecessary sites (which have registered with Google ad sense) these sites come on the first page as they are paid sites. Microsoft wants to en cash on this and wants to provide more relevant search unlike Google.. for me Bing can never be google...lets see if Bing can do IT or just lose it to Google again..
check it out at www.bing.com
Bing is the new search engine from Microsoft replacing MSN, Microsoft has positioned BING as a decision maker rather than a search engine, Google is the market leader and has been a clear winner of search engine all over world, Google has replaced the word search. people often say that i had GOGGLED on this.This is the kind of positioning which Google has earned over years and Google stands to what it has positioned itself.. But most of the times a user is overloaded with information while he is searching and with the advertisement and unnecessary sites (which have registered with Google ad sense) these sites come on the first page as they are paid sites. Microsoft wants to en cash on this and wants to provide more relevant search unlike Google.. for me Bing can never be google...lets see if Bing can do IT or just lose it to Google again..
check it out at www.bing.com
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