Do You Face The Offisial Atyachaar

Offisial Atyaachar is the superb Viral from Makemytrip.com designed by EURO RSCG, The viral is targeted at all the office goers who make a good money but are overloaded with work left with no time for themselves.They have targeted the right audience as these are the people who make their travel purchases from the website's due to lack of time and ease of internet access.

At present the websites which cater to the travel needs are yatra.com, makemytrip.com, cleartrip.com, irctc.co.in.. these are the website which have the maximum market share and in terms of brand recall its makemytrip.com and yatra.com which are leading. The reason why yatra.com has a better brand recall is due to the fact that it has an Indian name and is short.where as makemytrip offers better services and has been leading in terms of bookings for Flights.. makemytrip is very aggressive in its expansion plans and has recently added up bookings for railways through their website.The user interface is much much better and way ahead to other sites.

Its very tough for a website to build a brand as its a service and they dont have any physical existence and people cant measure their efficiency.hence it becomes very important for a website to have a great brand recall(ability to remember the website name) as this helps to drive traffic to their website, remember the "Harisadu campaign" of naukri.com. that was a cult and has become an integral part of people live that they use this word quite often to describe their bosses.even makemytrip.com is following the same lines of naukri.com and has used humour appeal and tapping in the right emotion of the offisal atyaachar which an office goer faces..

Back to Offisail atyaachar The video and the lyrics are amazing and apt to any office setting, they have used right props and word,,.This viral other than playing on internet has a website for the people who are frustrated with their work and bosses, users can get cool downloads,a contest where in they can give funny names to their boss, this campaign was run offline in Delhi at a popular mall where users were given base ball bats and a office setting , The contestants can break those computers and office furniture showing their anger against their boss, :)
Thats sounds so cool....every one has a self within ready to fire the bosss.. check out the website @
http://www.offisialatyachaar.com/

Logos of different countries bidding for 2016 olympics

Chicago, Tokyo, Madrid and Rio de Janeiro are all bidding to host the 2016 Summer Olympic Games. The successful city will be announced in Copenhagen on 2 October.

Zoo Zoo on my Reliance

Prashant gets a Rs 50 voucher for recharge of Vodafone and is surprised to see the Zoo-Zoo sticker on the recharge Vouchers, he gives me the sticker and it's so appealing that i paste it on my Reliance CDMA handset :),and today i was surprised to see many people sporting similar stickers on their handset as i did.

A small thing like voucher can also be an important element in Brand building exercise as it's a consumer touch point, a consumer should be reinforced with the same message/image when ever he comes across any of the companies Communique, be it a visiting card,uniform of the staff, packaging etc, companies spend a lot on the details and effort in designing these elements across all the communication materials and various consumer touch points. and the details about the color font, logo size are emphasized in the Brand manuals which the agency insists to follow strictly as this would help the brand building and consistency in image/feel.



Now coming back to Vodafone brand building exercise, the company came up with its new character ZOO ZOO this summer with a lot of hype and it was well accepted by the audience and generated a favorable image about the brand. Vodafone is cashing on ZOO ZOO's success by placing them across all its communiques, it also gives a free ZOO ZOO cd with recharge vouchers of Rs 350 and now it has come up with these new innovative vouchers reinforcing the brand identity and making the association more stronger.

The story of a Father and Son

A Marwari or a gujju business man always encourages/enforces his son to visit his business when ever the little thing is free and leaves no chance in introducing him to all his clients and stake holders.The son after his education(though he hardly studies) joins the business and the father indulges in generating awareness among his clients about his son, that he would be the face of business and slowly leaves the game to him and over a period he is as popular as his dad this is due to the fact that people associate him with his dad and over a period all those credibility,trust and image which is associated with the old man pass on to his Son...

This is how Brand associations work, companies actually create perceptions and make people follow those perceptions.

If you remember the name Bajaj some 15 years back with the image and the product line(scooter)in which bajaj was into.. would you buy a pulsar at that time if it was made by Bajaj, the answer is NO..because of the inbuilt perceptions that Bajaj can only make scooters and not bikes.

But lately Bajaj has broken all these perceptions and how it did this is quite interesting.



It first had technology tie-up with Kawasaki and launched all its Bike under the name of Kawasaki-Bajaj..it told a story to the people that they have tie-up with kawasaki and they are technologically competent to make a Bike..

After kawasaki Bajaj performed well slowly it launched its Flag-ship Brand Pulsar under the Bajaj Umbrella,this bike performed well and was well accepted by the people and its superior performance evoked favorable image in the minds of customers,associating Bajaj as a superior bike maker which is now competent enough to make bikes.(just like how people started associating the fathers characteristics to the son)
Now Bajaj has a great market share and is doing equally well compared to its competitors and it has made people associate Bajaj with Superior technology.and as a part of this strategy it has changed its whole look right from its logo to the product line(it no more makes scooters).

That was a successful story told by Bajaj to the world