Interview of Mark Zuckerberg- CEO of Facebook

Soon you would be finding Like icon of your facebook on many of the popular webpages this is the new feature announced by Mark at the recent developers meet to integrate the users taste,choices, content on their facebook wall and share it with their friends. This feature is similar to twitter as most of the websites have their twitter icon which directly posts the link as a tweet. this is beneficail both to the partner site and facbook as it would drive in traffic from facebook page as friends in network come across the like message.

Watch this interview of Mark Zuckerberg explaining the new like feature

Where's the Message

Communication holds the key in any advertisement, not the characters or the medium. It’s surprising how brand managers fail to understand this thing and get carried away by the glamour quotient in the ad. Recently there have been many high budget ads which are entertaining enough but fail to communicate the message to its audience.

The high budgeted ad of actors like John Abraham, genelia d souza, abhay deol in the LG cookie ad try hard to explain the social networking feature of the phone, but the message is somehow fail at it. All you can understand is they are making fun of their friend Abhay. I wonder do the advertisement guys pre-test the ad before airing it. This ad has all young achievers which is in likes of the target market but miserably fails to transcend the message.

Smitten by the IPL almost all the brands have cricketers in it with out any association with the brand. what has yuvraaj to do with classmate notebooks?? Will he ever use it ? This ad is great and fresh but doesn’t need yuvraaj who doesn’t look young unlike the other actors in the ad.

The new TATA DOCOMO ad of VAS reverse caller tune which is on air these days suffers from the same glitch, the ads are funny but don’t carry the message. The ad featuring an interviewer interviewing a young student who is careless and cool is funny to see how he reacts to the questions in a careless way and all of a sudden the person offers him a job ???? Surprising!! The voiceover says “hear what you want to hear” and the audience is lost, unclear of the message.

The previous ads of TATA DOCOMO, animated words and the friendship express had a good liking and were enjoyed by the target group. This new ad is cool but doesn’t explain the benefits of the new feature, this VAS needed explanation as this feature is first of its kind in the Indian VAS market. It should have explained this new feature to create awareness. This ad wouldn’t be bad if it was a reminder ad.

Is Twitter The New Journalism

The advent of twitter has reduced the operational expenditure of the media companies as journalist no longer hunt/run for news to various places, they get their news right in front of their computer on their screens. How ??

Step 1: Open a twitter account

Step 2: Follow all the controversial personalities, corporations and news agencies all over the world

Step3 : search it on the blogs,google and twitter feed and make a story

News comes directly on their twitter page and can easily make an issue of the tweets without sometimes understanding the context in which it has been said. And the most targeted man is shashi tharoor who has been in the news these days for his IPL and modi controversy, the birth of this controversy was the 140 character typed by Modi on his twitter account. The tweet has done enough damage to both tharoor and modi leading to resignation of tharoor and CBI enquiry on Modi and IPL. That’s the power of this medium

Internet empowers the common man as he blogs or tweets the news as an when it occurs promoting citizen journalism. Few issues appear faster on the twitter rather than news channels or any other media. Many events like the death of Michael Jackson, tiger wood controversy, pune blasts etc were first released on twitter as people tweeted and it spread much faster. Corporations these days tweet their financial results first on twitter, both the journalists and common man get access to news at the same time

How twitter has changed journalism

· Journalist directly interact and pose questions to the person/company/government

· Journalist get the public opinion directly from the audience

· Citizen journalist give the latest feed of events and journalist rename it as breaking news

Twitter has actually empowered the common man as he can directly interact with brands, corporation and leaders and news spread much faster on twitter with just a retweet. The media landscape is completely changing and the day is not far when companies will provide news only through tweets or retweets by citizen journalists.