LMN---the emergency lemon refresher

Today in the canteen i saw a new tetra pack named LMN, my curiosity made me find out what that was and it was our humble drink Nimbu pani by the PARLE AGRO ltd the oldest makers of fruit juice in India.LMN is the SMS version of lemon and comes with a tagline “The Emergency Lemon Refresher” it is priced at Rs 10 for a 200 ml pack,The taste is not that great and didn't match to the home made Nimbu pani.The company has targeted the youth and adult segment currently its competitors are the road side stalls of nimbu paani and LMN has a clear advantage over the hygiene factor,packaging and availability, Parle claims that this will start a new war of non-cola beverages,even Pepsi has ambitious plans of its Nimbooz,we can see that there is a huge scope for business in the healthy fruit juice segment due to the change in consumer behavior towards healthy drinks even the flagship bnand of Parle has gone through major transformation.
Something about the product
LMN is a non-carbonated fresh fruit juice ,the first branded nimbu pani in india with richness of vitamin C and no artificial flavors

Reliance Infocomm GSM's...cheap marketing..

Recently my friend bought the new GSM connection of Reliance mobile attracted by the tariffs they were providing,there was a plan for STD of Rs650 in which u get 589 talk time and night calling to any Reliance network free between 11 pm to 7 am..the worst part of this plan is your network is completely busy the whole night and your call doesn't get connected ,,my Professor told me once that brand effects our daily life it was true..and i could see it by the way my friend was getting frustrated as he was not able to make any calls at night. companies should follow strict code of ethics and shouldn't lower the price to attract the customers and not issue connections if their infrastructure doesn't support the load of connections..