Baba RAMDEV...perfect Marketer

Baba ramdev, the man respected by many Indian families for his contribution to Yoga is one of the Best Marketer, he teaches yoga by conducting free Yoga Camps all over the world, His target segment is not the common man but the middle income families, rich business families and the idle house wife watching TV.he has positioned himself as a man who wants to serve the society free of cost but look at his potential revenue centers right from charging/accepting donations for running ashrams, selling his VCD's and DVD's of his yoga practices,expensive medicines. He also consults people while conducting these camps, the consultation is free but the medicine prescribed is too expensive and the person has no choice but to buy the medicine, this is because of the fact that in the buying behaviour process the influencer plays an important role due to the credibility factor attached to the Influencer who is advising the buyer in his purchase. same is the case with the purchase of medicine, an individual purchases the prescribed drug due to the Credibility factor attached to Doctor. Baba ramdev VCDs are sold for 12$ and are shipped world wide and the promotion is done by the spiritual channels like Astha and Sanskar. That's marketing for us but social service to many people.

If you are drunk thats business for MERU CABS

Meru cabs, is a leading taxi service provider in India currently operating in all the metros, now the company has its target segment as the corporate clients and the luxury or tourists who visit the city, the company has identified a niche market for its services by identifying the need for people who are over drunk during the weekends, The company provides Taxi services to those who are drunk and are not in a position to drive themselves home, it smartly advertises by placing small notes on the table which have the following statements "If you are not able to read this lines properly its time to call MERU CABS". I was really impressed by the company and its ability to identify new market, In marketing it's all about identifying new markets and serving them efficiently. A niche is a profitable segment, all you need to do is identify the Niche , A niche segment is like a cash cow, you can milk the benefits for a period of time and there are little chances that your competitor copying the idea as the niche segment are less price sensitive compared to other segments and stay loyal to the company who are the first movers in the market.