Meru cabs, is a leading taxi service provider in India currently operating in all the metros, now the company has its target segment as the corporate clients and the luxury or tourists who visit the city, the company has identified a niche market for its services by identifying the need for people who are over drunk during the weekends, The company provides Taxi services to those who are drunk and are not in a position to drive themselves home, it smartly advertises by placing small notes on the table which have the following statements "If you are not able to read this lines properly its time to call MERU CABS". I was really impressed by the company and its ability to identify new market, In marketing it's all about identifying new markets and serving them efficiently. A niche is a profitable segment, all you need to do is identify the Niche , A niche segment is like a cash cow, you can milk the benefits for a period of time and there are little chances that your competitor copying the idea as the niche segment are less price sensitive compared to other segments and stay loyal to the company who are the first movers in the market.
6 comments:
How will you call Meru, If you "cant read those lines properly" ??
Its an advertisemnt and the phone number of meru is displayed in bright yellow and black letters clearly and this is just to attract the attention of the audience over the ad.
thats really a good target by the company .....but the only thing is how can company ensure profitability with such kind of business??? do u really feel people will opt for such cabs after they are drunk ??? :)
but i am sure we can start something like that from city to anekal,our college.lol.i think u r getting my point.we ll have a great business
not a bad idea stalin.. we shud give a thought to it.....
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