Baba ramdev, the man respected by many Indian families for his contribution to Yoga is one of the Best Marketer, he teaches yoga by conducting free Yoga Camps all over the world, His target segment is not the common man but the middle income families, rich business families and the idle house wife watching TV.he has positioned himself as a man who wants to serve the society free of cost but look at his potential revenue centers right from charging/accepting donations for running ashrams, selling his VCD's and DVD's of his yoga practices,expensive medicines. He also consults people while conducting these camps, the consultation is free but the medicine prescribed is too expensive and the person has no choice but to buy the medicine, this is because of the fact that in the buying behaviour process the influencer plays an important role due to the credibility factor attached to the Influencer who is advising the buyer in his purchase. same is the case with the purchase of medicine, an individual purchases the prescribed drug due to the Credibility factor attached to Doctor. Baba ramdev VCDs are sold for 12$ and are shipped world wide and the promotion is done by the spiritual channels like Astha and Sanskar. That's marketing for us but social service to many people.
1 comment:
dear author,
ramdev baba is not targetting any specific age group// his mission is to make everybody fit and healthy in india........ this clearly shows marketing does not needs any bookish study ,,,, its just u learn by experience ,,,,,
well written
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