How does this place sell ??

In a restaurant business service is the main component which sells, people prefer better service than food when they are dining at a restaurant and it is much more than just filling your stomach it's all about an experience.services constitute about 60 % in a restaurant business.
Generally what do people expect from a good restaurant ???..of course great food, great ambiance, hygienic food and above all great service/ and what if you get only good food ?? and the other three requirements are missing would you go there ?... most of your answers would be hell NO..Including mine, till few days back when i came to know about this place called Bobby da dhaba...form my friends..so one fine day we headed towards it..this place is located near Gurudwara at ulsoor lake(bangalore).It was very tough for us to locate this place which is a small hut..and the interiors are creepy...with only one bulb lighting the whole place..and a capacity to accommodate only 30 members at a time...you are supposed to wait for 1/2 hr minimum before you can sit inside..and where do you wait for the rest of the time...plush Sofa's...with magazines,,,don't even think of it...you are made too stand on the road and if you are lucky u have a rock at the entrance which can accommodate two of you...so look for the rock..as you wait.. while you enter the dining area a waiter would come and give you a slip to write your order on that slip and give it to sardar ji inside who is the owner of this place(i guess) i never dared to ask any thing as he is so fierce and shouts even if you are standing near by him...the food is awesome they have a limited menu..and that's their core competency i guess which made them stick to those items only..the food is amazing,,,,after your long wait on the roadside..u need not feel shy as you wait on the road side as you'll find many like u...as you wait on the road you'll find a punjabi restaurant adjacent to bobby da dahaba ..(I forgot the name..)which is empty and much hygienic than our booby da dhaba..people who get scared of the line at booby da dhaba end up landing there... hmm nice strategy...to pull few customers...

As as a marketing student i always try to find out what is so unique about this place..it's not just the product which always sells.. as you have many more places in the city which sell great punjabi food.. Is it the whole unique setting which pulls the crowd...the owner has not changed the setting even he can afford to do the same..or is it the word of mouth publicity which people have created that makes people visit this place..or is it the price(100 rs /person) which is dominating factor,,i always feel like speaking to the owner of this place,,, but can't until he stops shouting,,,,

Google it out and you'll find reviews about this place on Burp and you can even spot them on Google maps..

How marketers exploit FaceBook

Lately i have been watching that more and more users are switching from orkut to facebook and discussion about those quizzes and applications are common among the youth today Face book is growing at an incredible speed all over the world with more and more people adding facebook to their daily life.Facebook was started in early 2004 by a Harvard graduate Mark Zuckerberg and it had 700000 unique visitor at that point of time soon mark made into the forbes billionaires list at a very young age when most still strive to get a job, well thats the power and result of innovative thinking which only few in the world are blessed with.

In India Facebook has become popular only after 2006 registering a growth of 230 % in the year 2007,but it's way behind it's competitor Orkut led by the Giant Google which is three times as big as Facebook and has been much popular for its controversies it faced as a platform for pornography and facing assualt from many communities and news channels.
Facebook has been riding safe and is eating away orkut's share.The USP of facebook is that it came at a time when the market of orkut was saturated and people were were bored of orkut, after its much popularity in the west and we Indians have this psychology of rating things which people do in the west as cool and follow it. Face book has unique content,awesome application and these all application can be shared by all your friends played simultaneously and also the User interface is much better than Orkut.these all factors led to the tremendous growth of Facebook.any networking site is successful and can sustain growth only if it can monetize from the website and encashes the huge network of registered users with marketers.
Indian companies are no less in exploiting these huge advertisement platform. companies like SBI,Chings secrets,NDTV, Starplus and many more have started placing ads based on the user demographics. the best thing about Facebook advertisement is that it is more targeted according to the user demographics and in between the application and also it places the advertisement according to the topic you are discussing for example your talking about a new movie,the system will generate an advertisement of PVR cinemas. and also it becomes easier for the company which is advertising to measure the traffic on the website through the advertisement. companies even have their profile's on facebook companies/brands try to interact with their followers and post the latest updates on their profile.MTV in India has done this successfully.Globally its Microsoft which handles the advertisement business of Facebook even in India it is handled by Microsoft.
The user demographics show that there are near about 40 % users who are female compared to orkut which has only 30 % and even in U.S there are 54 % female users one more interesting fact is that there are 45 % percent users who are more than 26 years old. This is a great platform for the marketers to advertise their brands.Still facebook has a long way to go as orkut users from India constitute of 30 % users globally where as this number is very less in the case of facebook which has only 1% users from Indian.

Bing- getting ready for the assualt

Microsoft successfully launched bing this year with much fanfare, positioning it as a decision maker rather than just being a search engine. Initially Bing challenged the giants google and yahoo for their market share and to that many laughed. Now after six weeks bing has gained it's self respect, the search engine has been positively rated by many blogger's,techie's and favourable write-ups from influential writers for the quality of results,also the design and it's features.Reports from more than half a dozen companies that measure search and search advertising all point to upticks in Microsoft’s business since the release of Bing. Microsoft said on Monday that its internal numbers showed its search traffic growing 8 percent in June. (ComScore, whose reports are closely watched, is expected to release figures for June on Tuesday.)
Still, Bing remains a distant third in the search engine race. It has to triple its audience to catch Yahoo — and grow eightfold to match Google, which accounts for 65 percent of searches in the United States.Analysts say that Bing’s solid start gives Microsoft a chance to finally sharpen its assault on the search business although it has a long time to go. this great start of bing can actually lead to the partnership of yahoo and bing a.If this happens then google would have a serious competitor to think of..as of now Bing has to fight alone it's been less than a month after Bing’s release, Microsoft beat Google and Yahoo to a hot new area in search: It became the first major search engine to index new postings from popular Twitter users almost immediately. The move has helped amplify the buzz around Bing. well lets see if bing can actually bang bang google :) (i know that's a bad one)...