Will this be an EPIC

EPIC is the latest entrant in the browser market competing with the likes of Google(chrome), Mozilla(firefox), Microsoft (internet explorer ) Apple (safari). Its the first completely built browser from India by Hidden Reflex, an Indian start up and powered by Mozilla, this is positioned as a browser for the Indian net users with options like Indian languages and regional themes.The speed of EPIC is really good, thanks to the mozilla technology behind it. There are many utility apps which function as plugins. Overall a good effort by an Indian firm, now the big question is there a demand for another browser as the internet users already have a lot of choices and a strong base of loyal customers.

Epic is positioned as Indian browser for the emerging intenet market.It is packed with features that suit the indian user needs like language translations, editor, bollywood themes and wallpapers. But the question is whether the newly educated Indian will he be ready to embrace this new browser as indian users are only familiar with internet explorer as it is packed along with Microsoft windows which is the dominant OS in India.

Lets look at the USP of the various browsers.

• Internet explorer is bundled with window OS and has high level of awareness


• Safari runs great only on Apple Mac


• Chrome with its simplicity has attracted every one and has the support of God of internet Google.


• Mozilla Firefox is the fastest browser with huge fan base/evengalists

I tested EPIC, its great with Indian contents and packed with features. Its success would however depend on how well it generates awareness in the market and gets traffic to the website and cater to the international audience and capture a niche segment by catering to a specific need of the internet users rather than fighting for the overall market share and if EPIC wants to tap the emerging internet market in India then it has to first generate awareness of browsers as many peoples think that there is only one way to access the internet and that is through Internet explorer. The E- icon(internet explorer) is associated with internet to many new adopters of WWW

Product review
Design : ***
Performance : ****
user interface : **

Good luck to the hidden reflex the team behind the EPIC browser. You can download it HERE