REPOSITIONING DAKIYA...... ( INDIAN POST)

When was the last time you went to a post office,..? ?...some where in childhood along with your dad.... We rarely visit the post offices because of other better service providers who offer better services and also the reducing costs of telecommunication.To revitalize,The INDIAN POST that has gone for REPOSITIONING,let me give you a brief of Indian post,Its a 154 year old organization with 155000 post offices all over India, This makeover is done by O & M (Ogilvy& mather) and the management consultant is Mc-Kinsey consultants.O&M has designed a new logo,The logo has a fresh look and it has derived the wings from the old logo with strokes of yellow lines and this whole thing looks like a mail.The tag line is "GIVING WINGS TO YOUR DREAMS"

As part of their restructuring the new design will be on the signage,post boxes,sign boards,letters& uniforms,Giving the whole post departament a new look.The Telecom minister A.Raja said that this initiative was a part of their(RE)-positioning srategy in the minds of consumers carrying forward the same trust which people in the past have associated it with.As part of their restructuring it has started a host of new services like
Express parcel post retail service.
Gift parcel post services.
Logistics post in service.
Sale of gold coins,speed post call centers & International services to compete with all private players. Indian post has a great infra structure build over the years and if it can capitalize on the huge resources,with the help of IT and improved services.I'm sure it can give a tough time to all the courier companies.

Watch for blind

Marketing is all about identifying particular need and satisfying the particular need , now that’s what TITAN has been doing successfully and this time they have come up with their new brand for the blind and the brand is Titan BRAILLE. Braille comes from the name of the person who invented the script for reading and understanding for the blind.
These watches are crafted with a protective liftable top cover and raised patterns on the dial and make a great aid for visually impaired people to have time on their fingertips.Titan undertook an extensive research with a group of visually impaired people from all walks of life to understand the various elements that makes the watch user friendly. The main objective was to ensure that a flawless product is available without hindering the daily routine of the user.
These watch not only satisfy the functional need, they are stylishly designed to respect and recognize the visually impaired and offer them something that adds to their personality. The watches come with a special instruction manual in Braille, which has been developed in consultation with the National Association for the Blind. This watch would be of great help to the visually challenged and Titan is also serving the society and adding up its BRAND equity

DIRECT----DIL SE

2^nd December 2008, I was playing some videos in the class, the whole class was having fun, suddenly mohit gets up and tells, he has to make an announcement and announces “4 people have been selected for the SGC in section A. They are harish,stalin,yogesh,sindhu”. I felt good that people trust me and finally I am into sgc. My heartful thanks to all my lovely class mates  and friends who believe me, I know I am being a bit emotional but friends believe me its direct DIL SE. Section A has always been ahead of everyone be it academics(we have 13 toppers of pgp from section A),SGC elections (we have 4 people out of 10 from section a) fun, or raising a voice and I am proud of our section. And YES we made a difference in alliance and hats off to our CR’s George, panda (arpitha J),they have been excellent leaders all through ,rather I would call them cool leaders. We have got a long way to go ahead and I am sure we’ll  always be ahead in everything (I need not explain what’s everythingJ).

and YeAh .... ... .

SECTION A rocksssssssssssssss !!!!!!

THE REAL HEROES.....

Real heroes of India are the NSG’s and the MARCOS who came to rescue to save the terrorist attacks in Mumbai.the whole nation and media is in praises of their bravery. Among the NSG’s killed we lost one of our brave soldier Major Sandeep
"Major Sandeep amar rahe", "Bharat Mata ki Jai", slogans rent the air as hundreds followed the army truck carrying the body of National Security Guard (NSG) commando Major Sandeep Unnikrishnan, who was killed in a firefight with terrorists inside the Taj hotel in Mumbai.
Students in school uniform, young and elderly men and women in hundreds, walked along as the truck wound its way from the residence of the NSG commando in Yelahanka, about 12 km from city centre, to the crematorium, about four kilometres away.
Dhanalakshmi, mother of 31-year-old Sandeep Unnikrishnan, was inconsolable. She swooned as the Karnataka police band sounded the bugle after a police gun salute marking the beginning of the last journey of her son from their residence to the crematorium.She was given medical aid as relatives consoled her. The body of Major Unnikrishnan was brought to Bangalore late Friday night from Mumbai and kept at his Yelahanka residence for people to pay their last respects.
To prevent his colleagues from getting caught in the crossfire, Sandeep told them to keep away. He was grievously injured and died on Friday. His parents hail from Kerala but Sandeep was born and brought up in Bangalore. "I lost my son in Mumbai but we are proud that he has served the country well," the father told reporters”.
I salute the bravery of major sandeep and his family.sandeep is a real hero and I’m sure he will be an example to many kids and the youth for bravery and love for the country.
JAI HIND