Lately i have been watching that more and more users are switching from orkut to facebook and discussion about those quizzes and applications are common among the youth today Face book is growing at an incredible speed all over the world with more and more people adding facebook to their daily life.Facebook was started in early 2004 by a Harvard graduate Mark Zuckerberg and it had 700000 unique visitor at that point of time soon mark made into the forbes billionaires list at a very young age when most still strive to get a job, well thats the power and result of innovative thinking which only few in the world are blessed with.
In India Facebook has become popular only after 2006 registering a growth of 230 % in the year 2007,but it's way behind it's competitor Orkut led by the Giant Google which is three times as big as Facebook and has been much popular for its controversies it faced as a platform for pornography and facing assualt from many communities and news channels.
Facebook has been riding safe and is eating away orkut's share.The USP of facebook is that it came at a time when the market of orkut was saturated and people were were bored of orkut, after its much popularity in the west and we Indians have this psychology of rating things which people do in the west as cool and follow it. Face book has unique content,awesome application and these all application can be shared by all your friends played simultaneously and also the User interface is much better than Orkut.these all factors led to the tremendous growth of Facebook.any networking site is successful and can sustain growth only if it can monetize from the website and encashes the huge network of registered users with marketers.
Indian companies are no less in exploiting these huge advertisement platform. companies like SBI,Chings secrets,NDTV, Starplus and many more have started placing ads based on the user demographics. the best thing about Facebook advertisement is that it is more targeted according to the user demographics and in between the application and also it places the advertisement according to the topic you are discussing for example your talking about a new movie,the system will generate an advertisement of PVR cinemas. and also it becomes easier for the company which is advertising to measure the traffic on the website through the advertisement. companies even have their profile's on facebook companies/brands try to interact with their followers and post the latest updates on their profile.MTV in India has done this successfully.Globally its Microsoft which handles the advertisement business of Facebook even in India it is handled by Microsoft.
The user demographics show that there are near about 40 % users who are female compared to orkut which has only 30 % and even in U.S there are 54 % female users one more interesting fact is that there are 45 % percent users who are more than 26 years old. This is a great platform for the marketers to advertise their brands.Still facebook has a long way to go as orkut users from India constitute of 30 % users globally where as this number is very less in the case of facebook which has only 1% users from Indian.
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