Today in the canteen i saw a new tetra pack named LMN, my curiosity made me find out what that was and it was our humble drink Nimbu pani by the PARLE AGRO ltd the oldest makers of fruit juice in India.LMN is the SMS version of lemon and comes with a tagline “The Emergency Lemon Refresher” it is priced at Rs 10 for a 200 ml pack,The taste is not that great and didn't match to the home made Nimbu pani.The company has targeted the youth and adult segment currently its competitors are the road side stalls of nimbu paani and LMN has a clear advantage over the hygiene factor,packaging and availability, Parle claims that this will start a new war of non-cola beverages,even Pepsi has ambitious plans of its Nimbooz,we can see that there is a huge scope for business in the healthy fruit juice segment due to the change in consumer behavior towards healthy drinks even the flagship bnand of Parle has gone through major transformation.
Something about the product
LMN is a non-carbonated fresh fruit juice ,the first branded nimbu pani in india with richness of vitamin C and no artificial flavors
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