Apni chhatri tumko dedein kabhi jo barse paani
Kabhi naye packet mein bechein tumko cheez puraani
Phir bhi dil hai hindusatni
Phir bhi dil hai Hindustani
these were the lines running behind my mind while i heard about NIMBOOZ
Nimbooz...is the name of the new beverage launched by Pepsi in India and the product is already in test marketing in Gujarat,Nimbooz is the result of the much awaited product from the Pepsi and it was an out come of an extensive marketing research.the product is under the 7up Brand, the reason being the 7up brand equity has been reducing over the years due to the advent of sprite as market leader in that segment and by introducing Nimbooz which can be categorized as lemon drink segment it hopes that it can revive the Brand Image of 7up. Pepsi has been shifting its focus from a normal beverage(aerated drinks) to a health drink beverages and Pepsi claims that the Nimbooz contains pure and real lemon juice. Pepsi is coming out with new advertisement with a value proposition of "Ek dum Asli Indian", you might be interested in knowing the price of the Nimbooz..the Nimbooz is priced at Rs 10 for an 200ml pack 15 for an 350 ml pack..well i'm excited about Nimbooz and want to try it out...what about U ? ?
1 comment:
yes yogesh, even i am waiting eagerly for nimbooz's countrywide launch... but whether it is 'naye packet mei cheej purani'..it is too early to say..
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