All Marketers Are Liars

The title of the book is what made me read this book,anxious to know how godin calls marketers as liars i read this book, As i was reading the book i felt that it was more of the concepts which we learn in our marketing classes, packaged in a way that could be understood by the ordinary man or the consumers. the book revolves around the concepts of

World view : That is nothing but the receivers field of experience.

people notice only the new : That is the concept of relative threshold

consistency : standardization.

Splitting the community : positioning differently and not in lines of the market leader

the book is a must for all the marketers and gives a proud feeling and a sense of responsibility that we marketers have towards the society as this modern world is completely driven by marketers.