Pester me and I shall buy You this World

The sudden rise of income and the increasing class of working mothers has lured the companies to bring in new products for their "little prince" who uses his Pester power to influence the parents buying decision.now what is pester power its explained as the children's ability to nag their parents into purchasing items they may not otherwise buy. This little kid is smart enough to play powerful tactics and scratch on the guilt of the parents who are unable to spend enough time with kids and want to compensate for this time.

More and more companies are entering into the kids market, be it in apparel,toys or FMCG goods.there is a sudden rise in the new products catering to the kids segment as the kids industry is worth around 2500 crores in India that's the reason many apparel brands like PUMA,adidas,Allensolly are trying to enter into this market.Britannia recently launched its new Malted drink ActiMind targetted at school going children and claims it as a perfect substitute for the routine Milk which kids don't enjoy drinking.I call it smart as parents are willing to spend and the parents would be happy if their kids drink a healthy milk drink rather than a Cola.now what drives these parents to buy those products for their kids ?

1)Desire to make their "Little prince" outshine in every field whether be it sports or education and the perception created by marketers that their products would help the kid to outshine.

2)Increasing spending power and parents compensating/satisfying themselves for the time which they are not able to spend with their kids.

and of course the powerful PESTER power at the store

Today's kid is more smarter than what we were, they know about all their parents weakness and how to harness it, hence the marketers leave no effort in promoting their product to the kids and bring in more products for the young ones. Be it Big B,Sachin or Dhoni everyone is ready to dance for this LITTLE INDIAN..

A must watch video about PESTER POWER