Having made one of the biggest software company employing more than 100000 lakh employees or providing new identity to one billion citizens of India...whats the biggest achievement of this man ??? you're guesses are right. Its Nandan Nilekani this corporate honcho leading the Unique identification program, is all set to revolutionize public distribution system with his unique number which he intends to roll out before 2012. This man was specially appointed by the Manmohan government because of his IT background and one of the man behind creating Indias biggest software firm infosys. no one pointed a finger when he was appointed as the chairman of UIDAI as people trusted in his capabilities, Nilekani represents the new India which is Smart and has a unique place for itself.
Had UIDAI been headed by some other politician, no one would have believed in the idea as most of our politicians( people's representatives) are dropouts or have been the head of labour unions not knowing the basics of economy or business. Most of the ministries in india are headed by people who fill in their own pockets rather than taking care of their positions, take for instance A Raja, the telecom minister is still inviting applications for rolling out 3g when countries like japan are celebrating their decennial of launching 3g. Its really impressive the way Mr Nilekani is carrying out the work for this project unlike the way government does for its project. he is doing it in his own style and has made most of the things transparent, all his steps or future strategies for UID are made public. The revenue model, the marketing strategy, the execution everything is planned the way it would have been done in a private sector and there would be a branding campaign soon to explain the benefits of this project. They are finalize on the name for this project, the three name which have been shortlisted are asmita, aadhar and abhigyan and soon media agencies would be rolling out campaign with a brand ambassador.
The UPA government made a smart move by roping in Nandan Nilekani as he is a successful brand who symbolizes trust, innovation, and commitment where all the other politicians score in negative. UIDAI leverages heavily on the brand Nilekani and this man is living upto his promises and soon would be giving us a new identity, i mean a new number
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