Go-Jiyo is the indian version of the popular Secondlife where the users can create their own avatars and interact with the other users, Gojiyo means go and live, started by the locks to home appliances conglomerate Godrej and boyce to market its products using this as a platform. The site allows users to create their avatars and interact with various products of godrej while they don this avatar.
Second life was successful as it allowed the users to have their own avatars, as well as brands to have their presence in the virtual world, like the real world this had counterfeits of luxury brands as well. in secondlife brands don't come for free they have an own currency which is exchanged by real currency. the game was highly successful as it allowed users to replicate all the things which they did in real world and also it allowed the users to control or do things which they cant do it in real world due to social norms.
Go-jiyo is a good effort by godrej as it has a host of products which can be placed in the virtual world and whether the indians would adopt this or not depends on the user interface and the excitement factor which would bring back the user regularly on the site. Social gaming site are quite famous as they allow users to share and compare their score with others. facebook has successfully tied up with app developers to develop applications for facebook, Zynga's farmville is an excellent example of social networking games. riding high on success of farmville zynga has launched many other games like fishville, mafia wars,yo ville etc. the success of social gaming sites depends on the following factors
1) Uniqueness of the concept : you should be the first one to launch, there is no room for the second player
2)Interactivity : it should allow users to interact with other players
3)Compete and share: This platform should rank the performance of the user and share it with their user.
Integrating Gojiyo with facebook is an excellent option as the user has all his friends on it and can invite and share his ranks with his friends, other advantage would be the user need not register again or log into some other site to play once he logs in through facebook he can play the game.
Website review
The site looks cool and has decent graphics the names are indianised. the major challenge would be to bring in traffic to the website and create awesomeness for the user, only then would he come back to the website. The only problem is the low bandwidth and lack of internet penetration in india would take time for people to don another new avatar.
check out the youtube videos of gojiyo here
Second life was successful as it allowed the users to have their own avatars, as well as brands to have their presence in the virtual world, like the real world this had counterfeits of luxury brands as well. in secondlife brands don't come for free they have an own currency which is exchanged by real currency. the game was highly successful as it allowed users to replicate all the things which they did in real world and also it allowed the users to control or do things which they cant do it in real world due to social norms.
Go-jiyo is a good effort by godrej as it has a host of products which can be placed in the virtual world and whether the indians would adopt this or not depends on the user interface and the excitement factor which would bring back the user regularly on the site. Social gaming site are quite famous as they allow users to share and compare their score with others. facebook has successfully tied up with app developers to develop applications for facebook, Zynga's farmville is an excellent example of social networking games. riding high on success of farmville zynga has launched many other games like fishville, mafia wars,yo ville etc. the success of social gaming sites depends on the following factors
1) Uniqueness of the concept : you should be the first one to launch, there is no room for the second player
2)Interactivity : it should allow users to interact with other players
3)Compete and share: This platform should rank the performance of the user and share it with their user.
Integrating Gojiyo with facebook is an excellent option as the user has all his friends on it and can invite and share his ranks with his friends, other advantage would be the user need not register again or log into some other site to play once he logs in through facebook he can play the game.
Website review
The site looks cool and has decent graphics the names are indianised. the major challenge would be to bring in traffic to the website and create awesomeness for the user, only then would he come back to the website. The only problem is the low bandwidth and lack of internet penetration in india would take time for people to don another new avatar.
check out the youtube videos of gojiyo here
2 comments:
Nice post.
I noticed one thing with regard to this.They are extensively advertising about their website on TV.This goes to show no medium can survive on its own.Especially when it comes to internet.
i guess the market is naive and indian consumers on a whole are not ready fully to it, thats how i perceive.But we all know what happened when facebook came to india,it swooshed orkut's place.GoJiyo can do the same,its just waiting game
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