Tab tak rahega bihar mein laloo"
These were the lines coined by laloo when the husband-wife duo ruled Bihar mainly playing with caste and communal power. they had a strong backing of the Yadav community for 10 years while bihar suffered, Industries prospered but these were kidnapping industries where people paid EMI's for their life, they had accepted this as their part of life and no one was willing to work in Bihar.
In the 2005 elections nitish kumar was chosen as the C.M after 10 years of Yadav dominance. and the reason why he won was that People wanted a change and thats why they chose Nitish kumar over lalu, not that they had hope in Nitish that he will be a good leader, it was an experiment by people just like the consumer who switches to other brand when he/she is not satisfied with the existing brands. It can be related to the case of the wrist watches market in India. Pre-liberalisation people didn't have choices and were left with only HMT to chose from it was heavy, not stylish and the only affordable watch at that point of time so people landed buying the watch yet not saisfied. when the gates were opened post liberalisation TITAN was launched with stylish looks and it was affordable and people started liking it, satisfied with the value which they derived from TITAN they chose to patronize the Brand.
Similar is the case with Nitish Kumar, people chose him and he made necessary changes, bought in better governance with security for the common man made the law and order system right, bought changes in health care and education sector. These all steps bought the trust in NItish leader ship. Soon Brand Nitish was associated with growth and progress and this reflected in the recent elections(2010) where he won with a majority and this time the people were not voting him for a change but for a better place to live in for them and their future generations.
Its very important for you to deliver value in your offering's as the customer doesnt like to be ill treated only if the brand stands to it promise and deliver value a consumer will patronize.
Its very important for you to deliver value in your offering's as the customer doesnt like to be ill treated only if the brand stands to it promise and deliver value a consumer will patronize.
5 comments:
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