Naye packet mei beache tumko cheej (nimbooz) purani

Apni chhatri tumko dedein kabhi jo barse paani
Kabhi naye packet mein bechein tumko cheez puraani
Phir bhi dil hai hindusatni
Phir bhi dil hai Hindustani

these were the lines running behind my mind while i heard about NIMBOOZ

Nimbooz...is the name of the new beverage launched by Pepsi in India and the product is already in test marketing in Gujarat,Nimbooz is the result of the much awaited product from the Pepsi and it was an out come of an extensive marketing research.the product is under the 7up Brand, the reason being the 7up brand equity has been reducing over the years due to the advent of sprite as market leader in that segment and by introducing Nimbooz which can be categorized as lemon drink segment it hopes that it can revive the Brand Image of 7up. Pepsi has been shifting its focus from a normal beverage(aerated drinks) to a health drink beverages and Pepsi claims that the Nimbooz contains pure and real lemon juice. Pepsi is coming out with new advertisement with a value proposition of "Ek dum Asli Indian", you might be interested in knowing the price of the Nimbooz..the Nimbooz is priced at Rs 10 for an 200ml pack 15 for an 350 ml pack..well i'm excited about Nimbooz and want to try it out...what about U ? ?

strepsils...first advertisemnent

This was a very old ad by Strepsils..found it interesting,,,
check it out

Slumdog and Country Of Origin Effect

Would Slumdog Millionaire be nominated for the Oscars if it was made by an Indian director? Would you watch the movie if it was an Indian release, The answer is NO. If it was MADE IN INDIA, The film would go unnoticed until & unless it has sex or shahrukh in it, why is that people are so excited of the movie now, that’s just because it’s nominated and won Oscars. The country of origin effect has a major role to play even in the entertainment business and it is clearly evident in the SLUMDOG MILLIONAIRE success story as the movie was produced by a British director and released world wide it got huge appreciation world wide,Slumdog has brought great recognition to the Indian Film Industry and the god of music A.R.Rehman,soon rehman would be flooded with offers from worldwide and this Oscars opens door for the Indian Cinema worldwide, the day is not far when even movies would be outsourced to India...
JAI HO

Let controversies Do the Job

Controversy always excites people as it's human nature to give an ear to all the controversial news,Ask any one about the controversy he can give you all the facts and figures about it,ask the same person any national news he wouldn’t be able to speak as much, Marketers have many a times used controversial marketing to communicate,the key benefits of controversial marketing is that

1. You need not pay much to promote
2. Bad news or rumors spread faster than good news

Controversy, if planned right is an effective low cost marketing tool that gives your product excellent media coverage,If you can manage the media well and do not mind the extra dose of adverse publicity in the short term.


In India one person who uses this effectively is Mahesh Bhatt, before launching any movie he builds up controversy and floats in the media, the controversy he uses on the Actor ,most of the time Emraan hashmi or the actress or the steamy scenes which get free publicity by the media, I remember the movie Kalyug, which the director first planned to name the movie as Blue Picture which was called back and renamed as Kalyug, I watched the movie and the movie was a clean film and similarly the movie Paap was promoted and hyped due to controversial name,
The key in controversy marketing lies in being able to predict the danger point, and thereby controlling the outcome of the controversy – kind of letting the car run downhill in neutral, but knowing when to brake and halt before the momentum gets the better of the vehicle.

1 + 1 = 3 ....The AXE EFFFEKKKT

Axe is one of the most known brand all over the world and they have done it by always being unconventional in their products and their marketing communications. Their marketing communications always had a transformational appeal and to be precise sex appeal to it, which was well positioned according to the product and the target market.
After the success of chocolate variant, Axe this time came out with a new concept of using two variants, instead of one and experiences the new fragrance, this is something unique or strange and the big question is why will a customer buy two variants and then use it together?

A new campaign and other promotional strategies were created for awareness and curiosity about using two products together .Unilever’s agency developed a media-neutral campaign where “mixed fragrances” corresponded to “mixed women.”
The idea was to show men the power of mix and matching women with different tastes and preferences. The promotional campaign of TV and billboards and flyers that showed how men could match up different parts of the female body. In the second phase consisted of interactive billboards where men could vote on their favourite combinations through their mobile phones or the AXE website. And they were successful in Latin America after this launch. Will this AXE EFFECT work in INDIA ? ?

INNOVATION....is the name of game

Competition is intense and how harder you try your competitor imitates you in no time. This is the world of marketing,and you need to differentiate your self in this world of advertisement. Innovation is what drives the whole business,companies innovate new ways to maximize share of heart and how do they do it??
is by exploring all the untapped consumer touch points and trying to catch their attention by new media.shown here are examples of 3D advertisement which will soon be a part of our daily brand exposures. now what catches customer attention ???
1.you have to be different
2.channel or media device appeal
If you innovate and you are the first to do it, the customer will surely see what is this new thing ..?? as human is a curious animal,if something is new he'll surely pay attention and tends to remember for a longer time.change is the name of the game..do it or your competitor will do it.

THE BIG " M "

Mc Donald’s has the world’s largest chain of fast food restaurants and it has been continuously accused of national problems like obesity in the U.S and it is really surprising that first page on Google image search displayed these images which really surprised me and it states the perception of few people towards this brand. The last picture of the fat giraffe was an anti-Mc Donald campaign when MC Donalds was entering Africa,conveying the message that it will lead to obesity problems in Africa as it did in U.S.....Surprisingly in India, we are not aware of all these issues and our Janta is crowded at all the Mc donald stores and loves to munch on the Burgers and MC donalds with their appropriate pricing is able to draw huge crowds.

classics from Indian advertisement

This 1955 Brylcreem ad featuring the inimitable Kishore Kumar appeared in the pages of Filmfare. This was the time when Kishore Kumar was gaining popularity and eventually becoming the most-wanted actor of the decade, having 12 silver jubilee and three golden jubilees - one of his movies running for continuously 30 months!" and he was choosen as the brand ambassador of brylcreem,see the brylcreem advertisement then and now,see the change in the product offering,from hair cream to hair gel,the packing from a jar to a stylish new tube.Brylcreem has been the market leader in India and continuous change in product and communication mix has what kept the brand alive..

This ad came in the year 1982


This was one of the catchy ad by mahindra and mahindra
The advertisement was for targetted at niche segment who could afford the luxury to own a jeep,

Mahindra Classic
The call of the wild

Branding of "NAAPTOL.com"

Branding is all about giving name and life to your product.Choosing the brand elements is very critical component for any marketer as it is through these brand elements customer get to know your product and create a unique position in their minds,Reading through the economic times special edition(Brand equity)today, there was a full page color print of a new website "NAAPTOL.com" which fascinated me. The service they are offering is a website, where a consumer can compare the prices of products and locate the stores which offer the lowest price.These kind of websites are quite popular in U.S and the fever is catching up in India.The owner of website gets income from the stores which get listed their products as well as the commision per transaction.what I liked about this product(website) was the name that is the NAAPTOL.com.Naaptol means comparision of prices or measurement of quantity in Hindi. the brand elements has been chosen very precisely. that is
1)It is MEMORABLE,unlike the other websites in the same segment,which have names like pricescan.com,priceindia.com compared to these names naaptol is easy to remember and gets that Indian touch.
2)It is MEANINGFUL: what the site does is comparison of prices.and that's exactly the function of this website
Successful websites which provide service in India prefer to keep the name in a Indian language like baazi.com,shaadi.com,naukri.com,yatra.com.And these all have been successful in brand recall.

Will this work for BATA ? ? ?

Bata India Ltd is venturing into the direct marketing sphere with the launch of Bata Direct distribution channel. This initiative has been set up with an aim to provide branded footwear at your door step.Marcelo Villagran, managing director of Bata India Ltd, said, ''Bata Direct has been successfully adopted and implemented in other parts of the world like Columbia and Bolivia. We want to bring the same powerful concept and efficiently market quality products to consumers here in India.
"Bata Direct will commence its operations from Delhi NCR and will expand to other major Indian cities over the next few months. They have opened their first branch in Faridabad and are recruiting sales coordinators and consultants.'' This initiative will also offer men and women an opportunity to become consultants with Bata Direct. The Bata Direct system will provide its consultants with seasonal catalogues, new arrivals, world class training, and personal and professional development opportunities. Bata Direct is aimed at targeting the burgeoning direct marketing industry in India, which is slated to grow to over Rs10,000 crore by 2012, as per market reports. Over one million men and women are employed in this industry and over 300 product categories are being sold through this channel by several major brands.
Bata Direct offers a vast range of stylish and trendy footwear for men, women and children in its catalogue. On offer are some of the most popular brands such as Bata, Hush Puppies, Ambassador and Weinbrenner for men; Marie Clair, Scholl and Comfit for ladies; Power and North Star for sporty casuals; and Bubblegummers for children. How profitable would be this step to Bata ? ?. we shall wait and watch, how Bata would carry its direct marketing effort , Bata has been a market leader for many years in India but in the past few years with many foreign and Indian brands coming up, it has lost its market share to them. Would this direct marketing have the same effect of that of the psychological pricing ( Rs 999) which Bata started in India.

Are they really brand ambassadors .. ? ? ?

Dhoni’s personality can be associated to attributes like energy, youthfulness, achievement and ruggedness. And contrary to that, the personality of , Mysore sandal soap can be associated to simplicity & consistency. Recently I saw a hoarding at railway station dhoni endorsing Mysore sandal soap. I don’t understand why celebrity endorsers choose brands that are not in sync with their personality. Making a fun of their celebrity status. What happens in this case is ,that either the consumer loses the interest in the brand ,further degrade the product performance or no more admire the personality of the endorsers, contrary to this we have celebrities like aamir khan who make a vice decision while choosing the brand and stick to the brands aamir has successfully been associated with brands like TOYOTA, TITAN and latest to add is TATA SKY all these brand are market leaders in their segment and it make sense for aamir to drive a Toyota than shahrukh /dhoni endorsing a soap. I think celebrity endorser should appoint a brand advisor and consult him before choosing a brand.

NOu ThAs WaTs CREATIVITY iz

This is the new campaign which Pepsi has launched that is "dare for more".This ad shows the three components of earth that is the air,wind and water.These three have been shown in three adventure sports with the iconic colors of Pepsi, red white and blue,again a great idea put in by Pepsi,These ads are all brand remainders to remind them of Pepsi and people feel proud when they see that their brand has come out with such a innovative campaign.Advertisements are a medium by which they can differentiate them selves and communicate this proposition to consumers.

REPOSITIONING DAKIYA...... ( INDIAN POST)

When was the last time you went to a post office,..? ?...some where in childhood along with your dad.... We rarely visit the post offices because of other better service providers who offer better services and also the reducing costs of telecommunication.To revitalize,The INDIAN POST that has gone for REPOSITIONING,let me give you a brief of Indian post,Its a 154 year old organization with 155000 post offices all over India, This makeover is done by O & M (Ogilvy& mather) and the management consultant is Mc-Kinsey consultants.O&M has designed a new logo,The logo has a fresh look and it has derived the wings from the old logo with strokes of yellow lines and this whole thing looks like a mail.The tag line is "GIVING WINGS TO YOUR DREAMS"

As part of their restructuring the new design will be on the signage,post boxes,sign boards,letters& uniforms,Giving the whole post departament a new look.The Telecom minister A.Raja said that this initiative was a part of their(RE)-positioning srategy in the minds of consumers carrying forward the same trust which people in the past have associated it with.As part of their restructuring it has started a host of new services like
Express parcel post retail service.
Gift parcel post services.
Logistics post in service.
Sale of gold coins,speed post call centers & International services to compete with all private players. Indian post has a great infra structure build over the years and if it can capitalize on the huge resources,with the help of IT and improved services.I'm sure it can give a tough time to all the courier companies.

Watch for blind

Marketing is all about identifying particular need and satisfying the particular need , now that’s what TITAN has been doing successfully and this time they have come up with their new brand for the blind and the brand is Titan BRAILLE. Braille comes from the name of the person who invented the script for reading and understanding for the blind.
These watches are crafted with a protective liftable top cover and raised patterns on the dial and make a great aid for visually impaired people to have time on their fingertips.Titan undertook an extensive research with a group of visually impaired people from all walks of life to understand the various elements that makes the watch user friendly. The main objective was to ensure that a flawless product is available without hindering the daily routine of the user.
These watch not only satisfy the functional need, they are stylishly designed to respect and recognize the visually impaired and offer them something that adds to their personality. The watches come with a special instruction manual in Braille, which has been developed in consultation with the National Association for the Blind. This watch would be of great help to the visually challenged and Titan is also serving the society and adding up its BRAND equity

DIRECT----DIL SE

2^nd December 2008, I was playing some videos in the class, the whole class was having fun, suddenly mohit gets up and tells, he has to make an announcement and announces “4 people have been selected for the SGC in section A. They are harish,stalin,yogesh,sindhu”. I felt good that people trust me and finally I am into sgc. My heartful thanks to all my lovely class mates  and friends who believe me, I know I am being a bit emotional but friends believe me its direct DIL SE. Section A has always been ahead of everyone be it academics(we have 13 toppers of pgp from section A),SGC elections (we have 4 people out of 10 from section a) fun, or raising a voice and I am proud of our section. And YES we made a difference in alliance and hats off to our CR’s George, panda (arpitha J),they have been excellent leaders all through ,rather I would call them cool leaders. We have got a long way to go ahead and I am sure we’ll  always be ahead in everything (I need not explain what’s everythingJ).

and YeAh .... ... .

SECTION A rocksssssssssssssss !!!!!!